Where Vision Meets Style
Long gone are the days of eyeglasses holding back your fashion. Instead, frames are a way to express your personality. So whether you want something sleek to blend in or funky to stand out, the sky’s the limit.
We believe your eyewear should do more than just correct your vision—it should elevate your entire look. That’s why we’ve curated a refined collection of modern, quality frames and lenses designed to help you express your personal style while enjoying clear, comfortable vision.
Whether you’re going for subtle and sleek or bold and eye-catching, we’re here to help you find frames that feel like you. Ensure your prescription is updated with an eye exam.
A Curated Experience, Just for You
Our optical is designed with intention. Instead of overwhelming you with rows of frames, we’ve created a relaxed and inviting space where choosing eyewear feels effortless—and even enjoyable. Think of it as a personalized styling session with real optical expertise.’
You’ll find handpicked styles that reflect the latest trends, plus timeless favorites with a modern twist. Each frame is carefully chosen, and every fitting is tailored to you—your face shape, lifestyle, and aesthetic.
Why Fit Matters
Even the most stylish frames won’t feel right if they don’t fit properly. That’s why we focus on getting the details just right—from bridge width and lens alignment to temple length and nose pad adjustments.
A proper fit helps avoid:
- Slipping or crooked glasses
- Headaches and eyestrain
- Blurred or distorted vision
- Pressure points behind the ears or on the nose
Our team takes the time to ensure that your frames not only look great, but also feel great. Whether you’re picking out your first pair or upgrading your current ones, we’ll make sure everything fits as it should.
Our Frame Collection
We carry a curated selection of brands that blend quality, comfort, and fashion-forward design. From iconic names to independent labels, you’ll find styles that work just as well for the office as they do on the Santa Monica Pier. We are proud to supply brands including:
- Ray-Ban
- Prada
- Versace
- Feb 31st
- Flexon
Looking for something specific? Just ask—we’re happy to help you explore your options.
Lens Options Made for Your Life
Lenses play a significant role in how well your glasses work and how comfortable they feel throughout the day. We offer premium lenses with options to match your lifestyle, whether you work behind a screen, spend time outdoors, or do a bit of everything.
Popular lens features include:
- Blue light protection: Great for reducing eye strain from screens.
- Digital single vision (SV): Sharp, clear vision across the board.
- Progressive (PAL): Seamless correction for distance, intermediate, and reading.
- Transitions: Light-responsive lenses that adapt to your environment.
- Anti-reflective coating (AR): Less glare, better clarity.

Come In & See the Difference
Our team at Pacific Pier Optometry strives to redefine what the eyewear experience can be. With a modern space, a passionate team, and a collection built around your lifestyle, we’re here to help you rise to your potential—stylishly and comfortably.
We’re here to guide you every step of the way, with recommendations that feel thoughtful, not pushy. It’s all part of the exclusive Pacific Pier experience.
Visit us today to find your new favorite pair of glasses.
Our Frames Brands
FEB31st
FEB31st is an Italian company that focuses on light but solid manufacturing, adopting new trends, and flexibility. These frames are artisanal and comfortable; a welcome addition to any outfit or style. FEB31st offers customization on their frames so you can find a fit that works for you.
Flexon
Technologically advanced memory metal. Designed to stay in adjustment. More durable than other materials. A lightweight, comfortable, and extensive selection of styles.
Garrett Leight
We're an independent eyewear brand committed to creating high quality, handmade eyewear inspired by the people, places, and stories of California.
Gucci
Gucci is one of the most prestigious brands in the fashion and luxury field. Eclectic, romantic, and contemporary, Gucci is now taking a completely modern approach to what fashion is, re-establishing the rules for luxury in the 21st century.
Prada
Innovation is at the core of Prada's success, with no sector escaping the Group's avante garde approach. Prada casts its creative eye beyond the boundaries of fashion, including art, architecture, cinema and culture as a key reference to the brand's core values. Prada eyewear is exemplary of the company's well maintained and well-deserved status associated with the brand.
Saint Laurent
Refined and sophisticated Saint Laurent eyeglasses expand on the brand's influential reputation in the fashion industry. These designer frames explore vintage-inspired eyewear trends for a fresh take on the classics.
Tom Ford
Tom Ford is the first true luxury brand of the 21st century and places a priority on delivering the highest quality product and the greatest standard of service.
Versace
Founded in 1978, Versace holds the ultimate status in style. The Versace name is World famous and centered on the idea of a world of fashion, glamour, and sexiness. Versace eyewear is striking and designed to combine technical innovation with stylish design. The frames are distinctive, and like many of Versace’s accessories, they often feature details taken from the house's graphic language.
Our Lens Brands
Crizal Lenses
Crizal unique coatings give you protection against harmful UV rays and act as a shield against scratches, glare, smudges, dust and water. When it comes to the future of your eyes, with Crizal, the choice is clear. Designed in France.
Eyezen Digital Lenses
Eyezen®+ enhanced single vision lenses are designed for the way you see the world, reducing strain from viewing digital devices. This American brand is perfect for use with all screens, from laptops to smartphones, these lenses protect from harmful blue light, helping to keep your eyes safe and comfortable, even on your most digital days.
MiSight
The MiSight® 1 day lens is clinically proven to slow the progression of myopia when initially prescribed for children 8-12 years old*.
Paragon
Paragon offers a surgery and glasses free method of correcting and controlling myopia. Paragon CRT lenses work for children or adults, gently reshaping the cornea while you sleep. After about a week of nightly wear, you’ll be able to go without glasses or contacts during the day. Try Paragon’s CRT lenses and discover daily freedom from myopia.
Transitions
Quickly adapt from indoor to outdoor lighting in seconds. Living in the moment means not having the time to switch frames when going from different locations. Designed in USA, Transitions® lenses continuously change based on lighting, so you’ll never have swap glasses or suffer from strain headaches again.
ZEISS
ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs. Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

Why Choose Pacific Pier Optometry?
Quality, personalized eye care with a fun, approachable team. Here’s why so many choose us:

Carefully Selected Eyewear
We believe your eyewear should be as unique as you are! Our eyewear collection features an intimate selection of quality frames that fit every aesthetic. Whether you’re looking for a bold statement piece or a classic everyday look, we can help you find the perfect pair that complements your style.

Passion & Reliability
Our team is not only knowledgeable, but also passionate about eye health! We pride ourselves on creating a friendly and approachable atmosphere. We understand that eye care can sometimes feel overwhelming, so we’re here to make it relatable and enjoyable for our patients. Your comfort and understanding are our top priorities.

Eye Care with a Personal Touch
Experience eye care that combines technology with a team you’ll feel relaxed with. We strive to make every visit feel like a personal experience, rather than a medical appointment. Our team is about making it easy for you to understand your eye health and our services. From your first appointment to your frame selection, we’re here for you.

Find Us in Santa Monica
Come Visit Us
We’re just a stone’s throw from the beach and vibrant local shops—we’re easy to access and aim to provide a relaxing space where you can focus on your eye health.
Where to Park?
Convenient street parking is available nearby for easy access.
Our Address
- 1431 7th St Ste 101
- Santa Monica, CA 90401
Get in Touch
- Phone: 310-395-5550
- Email: pacificpieroptometry@gmail.com
When We’re Open
*Closed 12PM – 1 PM for Lunch

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